Privacy Policy
Effective Date: July 13, 2026
Last Updated: July 13, 2026
Relevant Local Media respects your privacy. This Privacy Policy explains how Relevant Local Media (“Relevant,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information. It also explains the privacy choices and rights that may be available to you.
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information we collect through:
- The website located at relevantlocalmedia.com and its related pages, forms, and features.
- Telephone calls, text messages, emails, contact forms, and other communications with us.
- Our social media pages and interactions with us on third-party platforms.
- Sales, consulting, marketing, website, advertising, content, reputation management, listing management, and other business relationships.
- Events, referrals, surveys, promotions, and other interactions with Relevant Local Media.
This Privacy Policy applies when Relevant Local Media determines how and why personal information is processed. When we process personal information solely on behalf of one of our clients, the client generally determines how and why the information is processed. In those situations, the client’s privacy policy applies, and privacy requests relating to that information should normally be directed to the client.
This Privacy Policy does not apply to independently operated websites, applications, platforms, or services that we do not control, even when they are linked from our website.
2. Personal Information We Collect
“Personal information” means information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to an individual or household. The exact definition may vary under applicable law.
Information You Provide Directly
We may collect information that you provide to us, including:
- Contact information: Your name, email address, telephone number, mailing address, and preferred method of contact.
- Business and professional information: Your company name, business location, website address, job title, industry, services offered, professional role, and other information about your organization.
- Inquiry information: The services you are interested in, your marketing goals, your budget, your availability, and information you include in a contact or consultation request.
- Communications: Information contained in emails, text messages, telephone messages, social media messages, support requests, survey responses, and other communications with us.
- Client and service information: Project details, marketing plans, account contacts, approvals, content, brand materials, photographs, videos, advertising information, website information, access permissions, campaign information, and other materials needed to provide services.
- Billing and transaction information: Billing addresses, invoice information, payment status, payment history, and related business records. Payment card information, when applicable, is generally processed by a payment processor rather than stored directly by us.
- Testimonials and feedback: Reviews, testimonials, survey responses, case study information, and other feedback you choose to provide.
- Social media information: Your social media username, profile information, comments, messages, and other information you make available when interacting with our social media pages.
- Privacy request information: Information needed to process or verify a privacy request, including identifying information, request details, and communications concerning the request.
- Other information: Any other information you voluntarily provide to us.
Information Collected Automatically
When you visit our website or interact with electronic communications from us, we and our service providers may automatically collect information such as:
- Your Internet Protocol address.
- Browser type, browser language, operating system, device type, and device identifiers.
- Approximate location inferred from your Internet Protocol address.
- Referring and exit pages, referring website, and search terms that led you to our website.
- Pages viewed, links clicked, buttons selected, forms started or submitted, and time spent on pages.
- The date and time of your visit and other website activity information.
- Cookie identifiers, advertising identifiers, and similar online identifiers.
- Information about whether an email was opened or a link in an email was selected.
- Diagnostic, security, error, and performance information.
We generally do not use the public website to collect precise geolocation, biometric identifiers, government identification numbers, financial account credentials, or medical records.
Information From Other Sources
We may receive personal information from sources such as:
- Clients, prospective clients, business partners, and referral sources.
- Advertising, analytics, hosting, communications, and technology providers.
- Social media platforms and business networking platforms.
- Public websites, business directories, government records, and other publicly available sources.
- Marketing databases and lead-generation providers, where permitted by law.
- Other people in your organization who provide your information to us.
If you provide personal information about another person, you represent that you are authorized to provide the information and that you have given the person any notice required by law.
Sensitive Personal Information
Please do not send Social Security numbers, driver’s license numbers, financial account passwords, medical records, protected health information, biometric information, or other highly sensitive information through our public website forms.
Our public website is not a patient portal and is not intended to collect protected health information. If information is processed under a separate business associate agreement or other regulated-data agreement with a client, that processing is governed by the applicable agreement and law.
3. Information We Process for Clients
Relevant Local Media provides services to businesses that may include website development, advertising, lead generation, social media management, listings management, review and reputation management, photography, video, email marketing, and other digital marketing services.
In providing those services, we may process personal information on behalf of a client, including:
- Names, email addresses, telephone numbers, and other customer or lead information.
- Website visits, advertising interactions, conversion information, and campaign data.
- Customer feedback, reviews, and reputation-management information.
- Email, social media, and other marketing engagement information.
- Appointment, reservation, inquiry, purchase, or service-request information.
- Information supplied through a client’s website, form, advertising campaign, or social media account.
When we act as a service provider or processor for a client, we process that information according to the client’s instructions, our agreement with the client, and applicable law. We do not use client data for our own unrelated purposes unless permitted by the client and applicable law.
4. How We Use Personal Information
We may use personal information to:
- Operate, maintain, secure, and improve our website and services.
- Respond to inquiries, consultation requests, support requests, and other communications.
- Contact you by email, telephone, or text message about a request you submitted.
- Provide proposals, audits, reports, recommendations, and requested information.
- Establish, manage, and support client relationships.
- Provide marketing, website, content, advertising, reputation, listing, and related services.
- Create, manage, measure, and optimize marketing and advertising campaigns.
- Process invoices, payments, refunds, and other transactions.
- Send administrative messages, project updates, security notices, and service communications.
- Send newsletters, promotions, and marketing communications where permitted by law.
- Personalize content, advertising, recommendations, and website experiences.
- Understand how visitors use our website and measure website and campaign performance.
- Maintain accurate business records and manage our operations.
- Detect, investigate, prevent, and respond to fraud, spam, abuse, security incidents, and unlawful activity.
- Protect our rights, property, personnel, clients, users, and the public.
- Comply with contracts, legal obligations, court orders, and government requests.
- Establish, exercise, or defend legal claims.
- Evaluate or complete a merger, acquisition, financing, restructuring, sale, or similar business transaction.
- Carry out another purpose that we explain when the information is collected.
- Carry out another purpose with your consent.
We may combine information collected from different sources and use it for the purposes described in this Privacy Policy.
We may aggregate or de-identify information so that it cannot reasonably be linked to you. We may use and disclose properly aggregated or de-identified information for lawful purposes. We will not attempt to re-identify information that applicable law requires us to maintain in de-identified form.
5. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, local storage, software development tools, and similar technologies. These technologies may collect or store information about your device and your use of the website.
These technologies may be used for the following purposes:
- Strictly necessary functions: Operating the website, maintaining security, preventing spam, balancing traffic, remembering privacy choices, and enabling forms.
- Preferences and functionality: Remembering settings and improving website features and usability.
- Analytics and performance: Understanding website traffic, visitor activity, errors, performance, and the effectiveness of content and campaigns.
- Advertising and measurement: Measuring advertising, attributing conversions, building audiences, limiting repeated advertisements, and showing advertisements that may be more relevant to users.
You can block or delete cookies through your browser settings. Blocking cookies may cause some website features to work incorrectly. Browser controls may not affect local storage, pixels, mobile identifiers, or information already collected.
Where applicable law requires consent before nonessential technologies are used, we will request that consent. You may withdraw consent through available privacy controls or by contacting us.
Do Not Track and Opt-Out Preference Signals
Some browsers offer a “Do Not Track” setting. Because there is not a single, universally accepted standard for responding to Do Not Track signals, our response may vary.
Where required by applicable law, we treat a recognized opt-out preference signal, such as Global Privacy Control, as a request to opt out of the sale or sharing of personal information and targeted advertising for the browser or device that sends the signal.
6. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
Service Providers and Contractors
We may disclose personal information to companies that help us operate our business, including providers of:
- Website hosting, content delivery, domain, and cloud storage services.
- Website development, maintenance, backup, and security services.
- Spam detection, fraud prevention, and cybersecurity services.
- Customer relationship management, project management, and scheduling systems.
- Email, telephone, text messaging, and other communications services.
- Analytics, reporting, advertising, and campaign-measurement services.
- Social media, listing, review, reputation, and digital marketing platforms.
- Payment processing, accounting, invoicing, and financial administration.
- Data storage, document management, and collaboration tools.
- Customer support and business operations.
These providers may access personal information only as reasonably necessary to perform services for us or as otherwise permitted by contract and law.
Advertising and Analytics Partners
We may disclose online identifiers, device information, website activity, approximate location, and advertising interaction information to analytics and advertising partners. These partners may use cookies and similar technologies to measure campaigns, attribute conversions, build audiences, or provide advertising.
Clients and Client-Selected Platforms
We may disclose information to our clients when operating a campaign, website, form, social media account, listing, review program, or other service on the client’s behalf. We may also disclose information to platforms selected or authorized by a client.
Business and Social Media Platforms
When you interact with us through a social media, advertising, directory, review, or other third-party platform, information may be available to both Relevant Local Media and the platform. The platform’s own privacy policy also applies.
Professional Advisers
We may disclose information to attorneys, accountants, auditors, insurers, financial institutions, consultants, and other professional advisers when reasonably necessary.
Legal, Safety, and Security Disclosures
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with a law, regulation, legal process, subpoena, court order, or government request.
- Enforce an agreement or protect legal rights.
- Detect, investigate, or prevent fraud, abuse, security incidents, or unlawful conduct.
- Protect the rights, property, safety, or security of Relevant Local Media, our clients, our users, or others.
Business Transactions
Personal information may be disclosed or transferred in connection with a proposed or completed merger, acquisition, financing, investment, reorganization, bankruptcy, sale of assets, or similar transaction.
With Your Direction or Consent
We may disclose personal information to another party when you direct us to do so, request an integration, or provide consent.
7. Sale, Sharing, and Targeted Advertising
Relevant Local Media does not sell personal information in exchange for money.
Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Under those definitions, the disclosure of online identifiers, device information, website activity, approximate location, or inferences to certain advertising or analytics partners may be considered a sale, sharing, or use for targeted advertising, even when no money is exchanged.
Depending on the technologies used and applicable law, the following categories may be disclosed for advertising, analytics, attribution, or audience-related purposes:
- Online identifiers and Internet Protocol addresses.
- Internet or electronic network activity.
- Device and browser information.
- Approximate location information.
- Advertising and campaign interaction information.
- Inferences regarding interests or service needs.
You may request to opt out of sale, sharing, or targeted advertising by:
- Emailing customercare@relevantlocalmedia.com with the subject line Privacy Opt-Out Request.
- Calling (973) 768-6346.
- Submitting a request through the form at relevantlocalmedia.com/contact.
- Using a browser or extension that sends a legally recognized opt-out preference signal, such as Global Privacy Control.
An opt-out preference may be limited to the browser and device from which it is submitted. You may need to repeat the choice on other browsers or devices.
We do not knowingly sell or share the personal information of anyone under 16 years old.
8. Email, Telephone, and Text Message Communications
You may unsubscribe from promotional email by using the unsubscribe instructions included in the message or by contacting us. Even after unsubscribing from marketing, you may continue to receive non-promotional communications concerning an inquiry, project, transaction, account, security matter, or ongoing business relationship.
Telephone Calls
If you provide a telephone number, we may call you to respond to your request, provide services, discuss a business relationship, or communicate as otherwise permitted by law. You may ask us not to make promotional calls to that number.
Text Messages
If you affirmatively opt in to receive text messages from Relevant Local Media:
- Message frequency may vary.
- Message and data rates may apply.
- You may reply STOP to opt out.
- You may reply HELP for assistance.
- Your consent to receive marketing text messages is not a condition of purchasing services.
Mobile telephone information and text-message consent records will not be sold or disclosed to third parties for their own marketing or promotional purposes. We may disclose this information to telecommunications carriers, messaging providers, technology providers, and other service providers that help us deliver and manage messages.
We may retain your contact information on a suppression list after you opt out so that we can honor your request.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.
Retention decisions may consider:
- The length and nature of our relationship with you or the applicable client.
- How long the information is needed to provide services or respond to an inquiry.
- Contractual, accounting, tax, insurance, employment, and legal requirements.
- Applicable limitation periods and the need to establish, exercise, or defend legal claims.
- Fraud prevention, security, business continuity, and dispute-resolution needs.
- Client instructions when we process information on a client’s behalf.
- Whether information is stored in backups or archival systems.
- Your consent, expectations, and privacy choices.
When information is no longer reasonably necessary, we may delete it, anonymize it, aggregate it, or securely isolate it until deletion is reasonably possible. We may retain opt-out and suppression records for as long as needed to honor your communication and privacy choices.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, loss, or destruction. These safeguards may include access controls, authentication, encryption where appropriate, security monitoring, vendor-management procedures, backups, and personnel practices.
No website, communication method, storage system, or security measure is completely secure. We cannot guarantee that personal information will never be accessed, used, or disclosed without authorization.
You should not send sensitive or confidential information through an unsecured channel. If you believe your interaction with us is no longer secure, contact us promptly at customercare@relevantlocalmedia.com.
11. Your Privacy Rights
Depending on where you live, applicable law may give you some or all of the following rights:
- Right to know or access: Confirm whether we process your personal information and request access to personal information and related processing details.
- Right to correction: Request correction of inaccurate personal information.
- Right to deletion: Request deletion of personal information, subject to legal exceptions.
- Right to portability: Obtain certain personal information in a portable and usable format.
- Right to opt out: Opt out of the sale or sharing of personal information, targeted advertising, or certain profiling.
- Right to limit sensitive information: Limit certain uses or disclosures of sensitive personal information where applicable.
- Right to withdraw consent: Withdraw consent when processing is based on consent.
- Right to appeal: Appeal our refusal to act on a privacy request where applicable.
- Right to non-discrimination: Exercise privacy rights without unlawful discrimination.
How to Submit a Request
You may submit a privacy request by:
- Emailing customercare@relevantlocalmedia.com with the subject line Privacy Request.
- Calling (973) 768-6346.
- Using the form at relevantlocalmedia.com/contact.
Please describe the right you wish to exercise and provide enough information for us to locate the relevant records. We may ask for additional information to verify your identity and protect against fraudulent requests. Information collected for verification will be used for that purpose.
We may deny or limit a request when permitted by law, including when we cannot verify the request, the request is excessive or manifestly unfounded, an exception applies, or fulfilling the request would adversely affect another person’s rights.
Authorized Agents
Where permitted by law, you may authorize another person to submit a request for you. We may require proof of the agent’s authority and may ask you to verify your identity or confirm that you authorized the request.
Appeals
If we deny a request and applicable law provides an appeal right, you may appeal by emailing customercare@relevantlocalmedia.com with the subject line Privacy Appeal. Include a copy or description of the original request, our response, and the reason you believe the decision should be reconsidered.
No Discrimination
We will not unlawfully discriminate against you for exercising an applicable privacy right. We may, however, offer a different service or price when the difference is reasonably related to the value of the information and permitted by law.
12. California Privacy Notice
This section supplements the rest of this Privacy Policy for California residents. It uses terms defined by the California Consumer Privacy Act, as amended.
Categories of Personal Information
The following table describes categories of personal information that we may have collected during the preceding 12 months. Whether a particular category is collected depends on how you interact with us.
| Category | Examples | Collection Status |
|---|---|---|
| Identifiers | Name, email address, telephone number, mailing address, Internet Protocol address, cookie identifier, and similar identifiers. | Collected |
| Customer-record information | Contact details, billing details, account contacts, and information included in business records. | Collected |
| Protected classification information | Age, disability status, or other protected information that a person voluntarily includes in a communication. | Not intentionally collected through the public website |
| Commercial information | Services requested, proposals, client relationships, invoices, transaction history, and service interests. | Collected |
| Biometric information | Fingerprints, face geometry, voiceprints, or similar identifiers used to establish identity. | Not intentionally collected |
| Internet or electronic network activity | Browsing activity, pages viewed, interactions, referring pages, device information, and advertising activity. | Collected |
| Geolocation information | Approximate location inferred from an Internet Protocol address. | Collected |
| Audio, electronic, visual, or similar information | Emails, messages, voicemail, photographs, videos, creative materials, and other submitted content. | Collected when provided |
| Professional or employment-related information | Company, job title, professional role, industry, and business contact information. | Collected |
| Education information | Education records or educational history. | Not intentionally collected |
| Inferences | Inferences about business interests, marketing needs, service preferences, or likely interests. | May be created |
| Sensitive personal information | Government identifiers, account credentials, precise geolocation, protected health information, biometric identifiers, and other information defined as sensitive by law. | Not intentionally collected through the public website |
Sources, Purposes, and Recipients
We collect these categories from you, your organization, clients, referral sources, public sources, social media platforms, advertising and analytics providers, and other service providers.
We use these categories for the business and commercial purposes described in the section titled “How We Use Personal Information.”
We may disclose these categories to service providers, contractors, clients, client-selected platforms, advertising and analytics partners, professional advisers, government authorities, transaction parties, and other recipients described in the section titled “How We Disclose Personal Information.”
Categories Disclosed for Business Purposes
During the preceding 12 months, we may have disclosed identifiers, customer-record information, commercial information, Internet activity, approximate location, electronic or visual information, professional information, and inferences to service providers and contractors for business purposes.
Categories Sold or Shared
We have not sold personal information for money. Depending on the website technologies and advertising services used, we may have shared online identifiers, Internet activity, device information, approximate location, advertising interaction information, and related inferences with advertising or analytics partners for cross-context behavioral advertising.
We do not knowingly sell or share the personal information of consumers under 16 years old.
California Privacy Rights
Subject to applicable exceptions, California residents may have the right to:
- Know the categories and specific pieces of personal information we collected.
- Know the sources, purposes, and categories of recipients associated with that information.
- Request deletion.
- Request correction.
- Opt out of sale or sharing.
- Limit certain uses or disclosures of sensitive personal information.
- Receive equal service and pricing when exercising privacy rights.
You may exercise these rights using the methods in the section titled “How to Submit a Request.”
California Shine the Light
California residents may request information regarding certain disclosures of personal information to third parties for those third parties’ own direct marketing purposes. Submit a request by emailing customercare@relevantlocalmedia.com with the subject line California Shine the Light Request.
Financial Incentives
We do not currently offer a financial incentive, price difference, or service difference in exchange for the collection, sale, or sharing of personal information.
13. International Visitors
Relevant Local Media is based in the United States. If you access our website from another country, your personal information may be transferred to, stored in, and processed in the United States or another country where our service providers operate. Privacy laws in those countries may differ from the laws where you live.
Legal Bases for Processing
Where a law requires us to identify a legal basis for processing, we may rely on:
- Contract: Processing needed to respond to pre-contract requests, enter into an agreement, or perform a contract.
- Legitimate interests: Operating and improving our business, providing customer service, conducting business-to-business marketing, securing our systems, preventing fraud, and protecting legal rights.
- Consent: Processing based on consent, including certain cookies, marketing, or text messages where consent is required.
- Legal obligations: Processing needed to comply with tax, accounting, legal, regulatory, or government requirements.
- Legal claims and safety: Processing needed to establish, exercise, or defend legal claims or protect a person’s vital interests.
Additional International Rights
Depending on applicable law, you may have rights to access, correct, erase, restrict, object to, or receive a portable copy of personal information. You may also have the right to withdraw consent and complain to the data protection authority where you live.
To exercise these rights, use the contact methods listed in this Privacy Policy. Withdrawal of consent does not affect processing that occurred before consent was withdrawn.
14. Children’s Privacy
Our website and services are intended for businesses and adults. They are not directed to children under 13 years old, and we do not knowingly collect personal information from children under 13.
If you believe a child under 13 has provided personal information to us, contact us at customercare@relevantlocalmedia.com. We will review the report and delete the information when required by law.
We do not knowingly sell or share personal information belonging to anyone under 16 years old.
15. Third-Party Websites, Embedded Content, and Social Media
Our website may link to or display content from other websites and platforms, including social media, maps, videos, scheduling systems, review platforms, advertising platforms, and client websites.
Those third parties may independently collect information through cookies, pixels, forms, account information, or other technologies. Their privacy practices are governed by their own policies, not this Privacy Policy. We encourage you to review their privacy policies before providing information.
Information you post publicly on social media, review platforms, or other public services may be visible to other users and may be collected or used by others.
16. Automated Decision-Making
We do not use personal information collected through our public website to make decisions that produce legal or similarly significant effects solely through automated processing.
We may use automated tools to organize inquiries, identify likely service interests, prevent spam, measure marketing performance, or assist with routine business operations. These activities do not produce legal or similarly significant effects concerning website visitors.
17. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal obligations. When we update it, we will revise the “Last Updated” date at the top.
If an update materially changes how we use or disclose personal information, we may provide additional notice through the website, email, or another appropriate method.
18. Accessibility
If you need this Privacy Policy in an alternative format because of a disability, contact us at customercare@relevantlocalmedia.com or (973) 768-6346.
19. Contact Relevant Local Media
Questions, concerns, complaints, and privacy requests may be directed to:
Relevant Local Media
Email: customercare@relevantlocalmedia.com
Telephone: (973) 768-6346
Website: relevantlocalmedia.com
Contact form: relevantlocalmedia.com/contact